One day cartoonists realised that they were running out of material for single-panel comics
They started writing comics where they explore a small problem and exaggerate it to an extreme, society-altering conclusion
But soon this well was also starting to run dry and cartoonists needed to resort to ever more outlandish problems with more and more elaborate consequences
Soon the comics got so long that they were consuming 99% of all telecommunications bandwidth
People were forced to find new ways of communicating...
[I haven't figured out how to actually end it though]